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natalija
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Previous Work

Experience

Marketing Manager — Velocity
Remote · Part-time / Advisory · Early-stage noncustodial multi-asset trading terminal
  • Advise on early-stage marketing strategy, brand positioning, audience definition, and go-to-market planning ahead of the product’s public launch
  • Support team building and hiring across marketing, growth, and business development, including sourcing and reviewing candidates
  • Develop the planned content and creator strategy, drawing on an established network of crypto creators on X for future partnerships and campaigns
  • Contribute to launch preparation and marketing infrastructure while the product, team, and go-to-market plan are still being built
Social Media Manager — CertiK
New York / Remote · Full-time · Blockchain security
  • Managed social media for Skynet, CertiK’s blockchain security analytics platform
  • Built and maintained the content calendar, posting system, and templates from zero
  • Generated 20M+ impressions and grew the X account by 30K followers in one year
  • Translated on-chain security data, audit reports, and product features into threads, articles, memes, polls, quizzes, and educational posts
  • Adapted messaging as target audiences shifted; covered product launches, security incidents, research reports, and live events
  • Briefed designers through revision cycles, worked with product and engineering, coordinated partner and community engagement, and managed X Ads performance
Social Media Manager — BNDR.AI
Remote · Full-time · Project discovery tool
  • Owned social strategy and execution across Instagram, X, TikTok, and LinkedIn
  • Ran the full UGC pipeline solo: cast the creator, wrote scripts, shot, edited, and maintained posting cadence
  • Built a synced cross-platform content system, writing more analytical posts for X and adapting each for LinkedIn
  • Wrote the whitepaper; worked as assistant content editor on website copy; helped develop the company slogan (“Tinder for crypto”)
  • Worked with the team to negotiate an event collaboration with Mosaic NL, securing BNDR sponsorship with on-site banners and branding
  • Collaborated with the team on audience targeting and product positioning
Marketing Contractor — Benco Services
Dubai / Remote · Part-time · Crypto marketing agency
  • Worked across multiple crypto projects on an assignment basis, including social media and content management, community management, KOL coordination, partnerships, and content creation
  • Key project — Byte AI (Feb–Jun 2024): solely managed partnerships and BD for a crypto news Telegram bot; built the outreach pipeline and closed integration deals across X, Telegram, and Discord
Growth Manager — Peakable
Amsterdam / Remote · Part-time · Web3 VC incubator
  • Managed relationships with multiple Web3 portfolio companies simultaneously; owned client communication, meeting notes, timelines, and deliverables tracking
  • Coordinated KOL campaigns: sourced influencers, negotiated deals, managed relationships, and ensured deliverable quality
  • Wrote creative briefs, articles, case studies, and social copy across different sectors and company stages
  • Provided strategic marketing and growth recommendations based on market conditions and collaborated across design, marketing, and operations
  • Coordinated events across Web3 conferences and side events
Marketing & Community Building — Datagate
Amsterdam / Remote · Part-time · Early-stage crypto analytics startup
  • Built community presence across Discord, Telegram, and X from zero
  • Supported investor pitch deck and product-market fit messaging through a six-month fundraising period
  • Represented the project at NFT Paris and Bitcoin Amsterdam
  • Pitched at crypto events, organized side events, and wrote all website and social content

Other Experience

Business Development Representative — Clever Moe
Campbell, California / Remote · Full-time · Shopify ad tech
  • Ran outbound sales to US Shopify merchants for a platform placing ads across six networks, owning the full top of funnel
  • Completed around 100 outreach touches a day and booked roughly five qualified meetings a week
  • Managed pipeline and outreach in HubSpot, Monday, and Trello
Business Development Representative — Alliant Sourcing
Remote · Full-time
  • Ran outbound BD in parallel: prospecting, qualifying leads, and booking meetings into the sales pipeline

Hospitality & Events

General Manager — Most Oliva Apartment Complex & Fine Dining Restaurant
Budva / Przno, Montenegro · Full-time
  • Managed the full pre-opening and launch — hired and scheduled staff, organized opening night, and oversaw all operational setup
  • Built and led the property’s Instagram including content strategy and visual design
  • Created all internal company documentation; set up the property on booking platforms and managed all listings
  • Led GuestTool integration and staff training for in-stay guest communication
  • Managed housekeeping operations
Restaurant Hostess — InterContinental Ljubljana (5‑star)
Ljubljana, Slovenia · Part-time
  • Managed guest reception, reservations, and dining floor operations
  • VIP lounge host, Club InterContinental
Front & Back Office — Antiq Palace Hotel & Spa (5‑star)
Ljubljana, Slovenia · Part-time
  • Front office — guest check-in/out, reservations, and concierge support
  • Back office — administrative work, documentation, and internal coordination
  • Event coordination and support
Hospitality & Events Assistant — Hospitality and Tourism School
Niš, Serbia · Practical training across partner hotels, conferences, festivals, and city events
  • Completed practical placements in partner hotels, rotating across front office, back office, guest service, and event operations
  • Helped deliver conferences and city events through venue setup, registration, guest handling, logistics, and on-site coordination
Hostess — Nišville Jazz Festival
Niš, Serbia · Music festival
  • Provided on-site hospitality and operational support for musicians and artists throughout the festival
  • Supported festival promotion and appeared in campaign materials
Organization Assistant — Forum naprednih tehnologija
Niš, Serbia · Fair of Advanced Technologies
  • Supported exhibitor setup, visitor flow, guest assistance, and on-site event coordination
Organization Assistant — KreNI Conference
Niš, Serbia · Conference
  • Supported conference organization, venue setup, attendee flow, and on-site operations
Independent Event Organizer
Niš, Serbia · Independent events
  • Organized and promoted independent parties and events, managing venues, promotion, logistics, and audience turnout

Community & Volunteering

Chapter Lead — Founders Running Club, Ljubljana
Ljubljana · Volunteer · Global founder and investor networking community
  • Help lead the Ljubljana chapter of a global founder network with 50K+ members across 65+ cities
  • Own the chapter’s social media and content, and organize the runs
  • Source and run brand collaborations, including a partnership with Slovenian drink brand Stride
Young Ambassador of Culture, Sports and Entrepreneurship
Niš, Serbia · Young Ambassadors of Serbia
  • Represented Niš as one of the city’s youth ambassadors for culture, sport, and entrepreneurship
  • Ran cultural awareness campaigns and supported programming designed to increase youth participation
Live Performer — Independent Band and Duo
Niš, Serbia
  • Performed live several times per week across venues and events in Niš as part of both a band and a duo

Personal Channels

  • X (Crypto) — 650K views and 40K engagements with ~1,000 new followers in the last 3 months
  • TikTok (Personal) — 500K views in the last 6 months; started 3 months ago
  • TikTok (Crypto) — Recently launched crypto-focused account, currently growing
  • Instagram (Personal) — Over 650K views in the last 2 months; started 3 months ago

Build and run all channels independently — strategy, scripting, filming, editing, publishing, and optimization.

AI & Tools

Use AI extensively across my workflow — writing, research, content ideation, data analysis, coding, and automation. Familiar with all major LLMs and thoroughly comfortable with prompt engineering and AI-assisted workflows. Also work with image and video generation tools including Midjourney, Sora, and Higgsfield.

Personal Projects (Vibecoded)

  • Trading tools — Custom-built tools to support personal crypto trading workflow
  • SMM management software — Built tools for managing X and LinkedIn content pipelines, including during a period of ghostwriting
  • Winampify.xyz — A Spotify × Winamp player, built for fun
  • Personal portfolio website — This site — designed and vibecoded from scratch
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Socials
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Full Resume
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University & Recommendations

Education

MSc in Business and Organisation
University of Ljubljana, School of Economics and Business — Ljubljana, Slovenia
BA in International Business
University of Ljubljana, School of Economics and Business — Ljubljana, Slovenia
Exchange Semester
EAE Business School — Barcelona, Spain

Recommendations

Mihai Tempeleanu
Head of Social Media, CertiK — managed Natalija directly

“I had the pleasure of working with Natalija while she was part of my team, where I led the social media operation. She consistently stood out through her reliability, responsiveness, and strong sense of ownership over her work. Natalija was always quick to respond to requests and feedback, and she approached every task with a clear focus on performance and results. She actively tracked KPIs, took them seriously, and was genuinely motivated to improve outcomes rather than just ‘check the box.’ I’d confidently recommend Natalija to anyone looking for a dedicated and results-oriented Social Media Manager.”

Enrico Miller
Founder, Web3 & Financial Markets — managed Natalija directly

“Natalia is an outstanding Web3 social media manager with a strong grasp of the space and its communities. She’s strategic, proactive, and consistently delivers engaging, on-brand content that resonates. A reliable and thoughtful collaborator, Natalia brings real value to any Web3 team. I highly recommend working with her.”

Cyrille de Lange
Head of Growth, Cryptorsy Ventures — managed Natalija directly

“I’m happy to recommend Natalija, who I’ve had the pleasure of working with across several companies and projects over the years. She’s hard working, creative, and incredibly versatile. Whether she’s managing events, handling marketing campaigns, or jumping into something completely new, she brings the same energy and fresh thinking to everything. Beyond her skills, she’s reliable and easy to communicate with. Always proactive and someone who follows through, she makes collaboration effortless. I can’t recommend Natalija enough. Any team would be lucky to have her.”

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About Me

get to know me

hey, my name is Natalia

— a fast learner, an analytical thinker, and a firm believer in working smart > working hard.

I found my direction by trying a lot of different things. In hospitality alone, I worked my way through almost every type of role, from housekeeping to general management, before realizing it was not the industry for me. Still, it taught me how to read people, earn their trust, adapt quickly, and solve problems on the spot.

University gave me a broader understanding of business, economics, internationalization, and how companies operate. Trading taught me crypto, risk, psychology, and how people behave under pressure.

I also spent most of my teenage years online, so understanding what catches attention has always come naturally to me. In an economy where attention is everything, knowing what to say, how to position it, and when to say it matters. That instinct eventually led me into partnerships, venture capital, social media, and marketing.

I like to vibe-code and build small tools & apps that make my work easier, solve problems I keep running into, or simply exist because I thought they would be fun to create. I use AI wherever it can improve or speed up my workflow, from research and strategy to writing, automation, design, image generation, and video. I’m comfortable experimenting with new tools quickly and turning them into something genuinely useful rather than using AI just for the sake of it.

Authenticity and genuine self-expression are also important to me, both personally and professionally. I believe real growth comes from understanding who you are rather than constantly trying to imitate what already exists. I bring that same mindset into my work by approaching projects with fresh eyes, asking questions, and developing a distinct point of view. I’m not interested in copying other brands or creators, unless it is a carefully chosen trend that can be adapted in a relevant, tasteful, and original way.

My life has never stayed in one place either. I grew up in Serbia, moved to Slovenia at 18 to pursue university, later lived and worked in Montenegro, spent an exchange semester in Barcelona, and eventually lived in Amsterdam. Each move taught me how to adapt quickly, understand different people and cultures, and become comfortable starting from zero.

I’m already looking forward to the next adventure, which is one of the reasons I love working online. It gives me the freedom to keep moving, exploring, and building without being tied to one place.

I consider myself a jack of all trades. My interests are broad, but that is also my advantage: I can understand different industries, audiences, and perspectives quickly, then connect them in ways that more specialized thinkers sometimes miss.

Basically, I learn fast, adapt faster, and rarely stay in just one lane or one country.

— nat xx

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