Natalia Gav.

• Managed social media for Skynet, CertiK’s blockchain security analytics platform
• Built and maintained the content calendar, posting system, and templates from zero
• Translated on-chain security data, audit reports, and product features into X content — threads, articles, memes, polls, quizzes, and educational posts
• Adapted messaging and tone as the team shifted target audiences multiple times; covered product launches, security incidents, research reports, and live events
• Briefed designers on creatives for X posts and collaborated through revision cycles; worked with product and engineering to understand features before writing about them
• Coordinated partner and community engagement; managed paid ads on X and tracked performance

• Owned social strategy and execution across Instagram, X, TikTok, and LinkedIn
• Built brand voice from zero; scripted, filmed, and edited UGC videos for TikTok and Reels
• Wrote the whitepaper; contributed to website copy and the company slogan (“Tinder for crypto”)
• Collaborated with the team on audience targeting and product positioning

• Worked across multiple crypto projects on an assignment basis — roles varied by client need and included social media management, community management, KOL coordination, partnerships, and content creation
• Key project — Byte AI (Feb–Jun 2024): solely managed partnerships and BD for a crypto news Telegram bot; built outreach pipeline, pitched and closed integration deals across X, Telegram, and Discord

• Managed relationships with multiple Web3 portfolio companies simultaneously; handled all client comms, meeting notes, timelines, and deliverables tracking
• Coordinated KOL campaigns: sourced influencers, negotiated deals, managed relationships, and ensured deliverable quality
• Wrote creative briefs, articles, case studies, and social copy for client campaigns across different sectors and stages
• Wore multiple hats depending on project needs and client stage
• Provided strategic recommendations to portfolio companies on marketing and growth based on market conditions
• Collaborated with internal teams across design, marketing, and operations to execute client work

• Built community presence across Discord, Telegram, and X from zero
• Supported investor pitch deck and product-market fit messaging through a 6-month fundraising period
• Attended and represented the project at industry events including NFT Paris and Bitcoin Amsterdam
• Pitched at crypto events, organized side events, and wrote all website and social content

“I had the pleasure of working with Natalija while she was part of my team, where I led the social media operation. She consistently stood out through her reliability, responsiveness, and strong sense of ownership over her work. Natalija was always quick to respond to requests and feedback, and she approached every task with a clear focus on performance and results. She actively tracked KPIs, took them seriously, and was genuinely motivated to improve outcomes rather than just ‘check the box.’ I’d confidently recommend Natalija to anyone looking for a dedicated and results-oriented Social Media Manager.”

“Natalia is an outstanding Web3 social media manager with a strong grasp of the space and its communities. She’s strategic, proactive, and consistently delivers engaging, on-brand content that resonates. A reliable and thoughtful collaborator, Natalia brings real value to any Web3 team. I highly recommend working with her.”

“I’m happy to recommend Natalija, who I’ve had the pleasure of working with across several companies and projects over the years. She’s hard working, creative, and incredibly versatile. Whether she’s managing events, handling marketing campaigns, or jumping into something completely new, she brings the same energy and fresh thinking to everything. Beyond her skills, she’s reliable and easy to communicate with. Always proactive and someone who follows through, she makes collaboration effortless. I can’t recommend Natalija enough. Any team would be lucky to have her.”